Category: Startup

“Make relationships, not things.”

Steve Bryant, Dicks & Betties

 Brands think of content as another product to create, but content isn’t a thing. Content is a relationship. This statement has the whiff of woo woo, but allow me a moment to convince you of its simple truth. Because once you’re convinced, you’ll be free to stop deliberating about what to make, or how to make it, or whether it will go viral, and instead realize this one, simple truth: All storytelling begins with deciding what kind of relationship you want to have with your audience. Continue reading ““Make relationships, not things.””

Don’t Build a Startup, Build a Movement

Kevin Stevens, Intelis Capital

Over the last 18–24 months, as we were working to evaluate the product-market fit of an early stage venture capital firm focused on emerging ecosystems, we met with several entrepreneurs. The goal was to gain insight into the strengths and weaknesses of their respective ecosystems and determine how we could best solve their problems. Continue reading “Don’t Build a Startup, Build a Movement”

Why Systems Are a Startup’s Best Friend

Kat Denan, Sales Funnel Strategist for Service Based Businesses

Hustle. Growth Hacking. Scaling. As startups and entrepreneurs, we love these things. They’re big and powerful and sexy and they make a difference in your business. All of these things are essential to the success of any startup. But there’s something else that’s just as important, that doesn’t get talked about. Continue reading “Why Systems Are a Startup’s Best Friend”

What Elon Musk Taught Me About Growing A Business

Dharmesh Shah, HubSpot

This email came from Sequoia Capital, one of HubSpot’s venture capital investors, and they were inviting my co-founder, Brian Halligan, and I to a special founder’s event. Although I was honored to be invited, I will confess that it caused me some anxiety. The event was outdoors (I’m indoorsy), involved being around people for an extended period of time (I’m introverted) and involved super-smart and famous founders (I’m insecure). My initial reaction was not to go. Continue reading “What Elon Musk Taught Me About Growing A Business”

Want To Build An Incredible Product? Strive For The Delta Of “Wow”

Wayne Chang, JetSmarter

When companies or first-time entrepreneurs create products, they tend to work toward an MVP: Minimum Viable Product. I have been building products for a long time. My last company, Crashlytics, was acquired by Twitter and then Google acquired it from Twitter. The product is in over 1 million apps and lives in almost 3 billion monthly active devices. Continue reading “Want To Build An Incredible Product? Strive For The Delta Of “Wow””

Why Trello Failed to Build a $1 Billion+ Business

Hiten Shah, Quick Sprout

In 2011, Joel Spolsky launched his company Fog Creek’s new product at TechCrunch Disrupt called Trello. It looked a lot like a whiteboard with sticky notes translated into a web browser and an iPhone App. Instead of physically moving a sticky note on a whiteboard, you could drag and drop cards on a board from your web browser. Continue reading “Why Trello Failed to Build a $1 Billion+ Business”

YC’s Essential Startup Advice

Geoff Ralston, Y Combinator, Michael Seibel, Y Combinator

A lot of the advice we give startups is tactical; meant to be helpful on a day to day or week to week basis. But some advice is more fundamental. We’ve collected here what we at YC consider the most important, most transformative advice for startups. Whether common sense or counter-intuitive, the guidance below will help most startups find their path to success. Continue reading “YC’s Essential Startup Advice”