Category: Marketing

Want To Build An Incredible Product? Strive For The Delta Of “Wow”

Wayne Chang, JetSmarter

When companies or first-time entrepreneurs create products, they tend to work toward an MVP: Minimum Viable Product. I have been building products for a long time. My last company, Crashlytics, was acquired by Twitter and then Google acquired it from Twitter. The product is in over 1 million apps and lives in almost 3 billion monthly active devices. Continue reading “Want To Build An Incredible Product? Strive For The Delta Of “Wow””

“There are Only Two Ways to Tell Your Story.”

Steve Bryant, Dicks & Betties

Getting Attention

A brand does not want attention. A brand wants revenue. A brand acquires revenue by selling its product. But in order to sell its product for revenue, the brand must first get people to pay attention to that product. So every brand needs to be in the business of getting attention whether they want to be or not. At the end of the day, everything is PR. Continue reading ““There are Only Two Ways to Tell Your Story.””

Ad Tech’s Impossible Mission

Rick Webb, timehop

Why ad tech won’t be the internet’s savior in its battle for television dollars.

When it comes to the promise of the internet conquering advertising and solving Wanamaker’s dilemma of “Half the money I spend on advertising is wasted, the problem is I don’t know which half,” the internet’s main weapon in its arsenal has always been advertising technology, known in the industry as simply “ad tech.” The improved technology of advertising was to be the secret weapon that would bring additional efficiency and solve Wanamaker’s dilemma. To this day, financiers and other bullish proponents of the internet claim that all of the ad money spent in our economy will inexorably migrate over. Continue reading “Ad Tech’s Impossible Mission”

Haters Gonna Hate: What We Can Learn from Facebook’s 2006 News Feed Redesign

Imagine you’re a software developer. You get put on a team to redesign a core feature of your company’s application. You spend months collecting user data, prototyping, testing with users (they love it!), and building the application. And today it goes live.As soon as your feature goes live, phones start ringing, emails start pouring in, and your CEO has to make a public apology. Because everyone hates the redesign.Imagine hundreds of thousands of people protest the change. They start anti-your-feature webpages. They boycott your product en masse. Time magazine writes an article dissecting your failure.

Continue reading “Haters Gonna Hate: What We Can Learn from Facebook’s 2006 News Feed Redesign”

Enabling Autonomous and Secure Smart Objects by Utilizing Blockchain-Technology

Thommas R. Hetlevik, Sonat 

Internet of things (IOT) is described as the third wave of information technology driven competition. The transformation from mechanical products to products where information technology is a part of the product itself, is making way for IOT. Smart connected products pave the way for new business opportunities, autonomous products and cloud services that store and analyse product data.

Continue reading “Enabling Autonomous and Secure Smart Objects by Utilizing Blockchain-Technology”