Category: Marketing

Connecting with the New Generations of Customers

Jose Luis Orihuela, Universidad de Navarra

 The digital presence of companies is no longer enough, the market has changed again and now it´s time to adopt the form of the network. Ubiquitous connectivity, mobile access and online social experience shape the new communication environment of consumers. The trends, anticipated by The Cluetrain Manifesto in 1999, constitute today’s scenario. Continue reading “Connecting with the New Generations of Customers”

Let’s Chat: Catering to Remittance Customers With Chatbots

Joshua Gordon-Blake, Pangea Money Transfer

 Robots are coming. But don’t worry – they’re here to help. Over the next few years, chatbots will take on a bigger role within the remittance industry. Reports on the overall chatbot market show an expected compound annual growth rate of 35.2% from 2016 to 2021 – eventually topping $3 billion. However, if done right, the opportunity within remittances could be much more. Continue reading “Let’s Chat: Catering to Remittance Customers With Chatbots”

5 Strategies to Successfully Communicate an ICO (Part 2)

Kevin Dinino, KCD Public Relations Inc.

My earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning, and execution in the second part of this series.

Continue reading “5 Strategies to Successfully Communicate an ICO (Part 2)”

5 Strategies to Successfully Communicate an ICO (Part 1)

Kevin Dinino, KCD Public Relations Inc.

According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. The name takes after the capital markets anachronism for Initial Public Offering (IPO) However, the two fundraising processes are very different. During an Initial Coin Offering (ICO), a company offers digital assets called “tokens” which interested parties ‘contribute’ to. These tokens allow the startup to raise funds from a huge range of investor types.

Continue reading “5 Strategies to Successfully Communicate an ICO (Part 1)”

How Two Companies Hooked Customers On Products They Rarely Use

Nir Eyal, NirAndFar.com

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.” Continue reading “How Two Companies Hooked Customers On Products They Rarely Use”

“Make relationships, not things.”

Steve Bryant, Dicks & Betties

 Brands think of content as another product to create, but content isn’t a thing. Content is a relationship. This statement has the whiff of woo woo, but allow me a moment to convince you of its simple truth. Because once you’re convinced, you’ll be free to stop deliberating about what to make, or how to make it, or whether it will go viral, and instead realize this one, simple truth: All storytelling begins with deciding what kind of relationship you want to have with your audience. Continue reading ““Make relationships, not things.””