The digital presence of companies is no longer enough, the market has changed again and now it´s time to adopt the form of the network. Ubiquitous connectivity, mobile access and online social experience shape the new communication environment of consumers. The trends, anticipated by The Cluetrain Manifesto in 1999, constitute today’s scenario. Continue reading “Connecting with the New Generations of Customers”
Artificial Intelligence is an increasingly popular term that lacks a unified, concrete definition. Nils J Nilsson, one of the founding researchers in the field of AI gave us one: “Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately and with foresight in its environment.” Continue reading “Artificial Intelligence in Digital Marketing: How Can it Make Your Life Easier?”
My earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning, and execution in the second part of this series.
According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. The name takes after the capital markets anachronism for Initial Public Offering (IPO) However, the two fundraising processes are very different. During an Initial Coin Offering (ICO), a company offers digital assets called “tokens” which interested parties ‘contribute’ to. These tokens allow the startup to raise funds from a huge range of investor types.
Consequently, starting a business isn’t that hard, although being successful with one can be. The strategy for keeping overhead low is common for many startups, which is why outsourcing, drop shopping, and running online stores is so prevalent.
As e-Commerce shopping increases every year, all omnichannel retailers must assess the role of the store in their future strategies. But not every segment feels equal confidence in their stores going forward: only 13% of retailers that primarily sell consumer packaged goods believe that stores are more important to their future strategy than digital, according to the 2017 Digital Selling Report from Retail Systems Research (RSR).
About 8 percent of U.S. adults earn money by doing contract work through so-called “gig economy” employers like Uber, Favor, or Amazon Mechanical Turk, according to the Pew Research Center; if the trend continues, one-third of Americans will support themselves this way by 2027.
In today’s world of fast-paced digital transformation, we often take innovation for granted. Not only do we expect Apple or Samsung or HTC to revolutionize the smartphone market with every single product release, but also to revolutionize other markets with completely new products. Continue reading “Continuous Innovation in Product Management”
A brand does not want attention. A brand wants revenue. A brand acquires revenue by selling its product. But in order to sell its product for revenue, the brand must first get people to pay attention to that product. So every brand needs to be in the business of getting attention whether they want to be or not. At the end of the day, everything is PR. Continue reading ““There are Only Two Ways to Tell Your Story.””