Category: Business

Some ABM vendors promise to deliver your company’s ads to your target accounts, but can they really tell you who they reach?

Probably some VPs. Or maybe someone else?

Please meet Greg. He assists someone in your target account and your target ABM accounts are full of Gregs.

Influ2 can fix this.

Influ2 allows you to target specific decision-makers and see how they interact with your ads.

So instead of this dashboard that says that you probably showed your ads to someone who exists in the same universe as your target decision-makers:

You will get this dashboard with actionable insights:

You will know by name who you show your ads to and when any kind of engagement occurs–how many times each person saw your ads, clicked on them, and how much time they spent on your landing page.

This means you will know the exact moment you got each decision-maker’s attention. You will be able to provide the context of communication for your company’s salespeople and let them know when they have to step in.

Influ2 is the key to gaining complete control over your ABM. Want to get one?

..With traditional online ABM platforms we never knew if the right people within the prospective client organization were seeing our messaging. With Influ2, we are sure that the key B2B decision-makers are being reached..

Stephen Ngo, Digital Growth Manager, ProfitWell

Samsung Pay: The Third Time’s a Charm

Elena Mesropyan, LTP

After many NFC pilots and Apple Pay, Samsung seems to have cracked the code! For many in the contactless payments industry, they have had a genuine conviction each of the past 15 years: “THIS is the year of NFC!” Well, we are not sure if this year has been the year of NFC yet, and we are not willing to bet too much on whether 2018 will be one either. However, we are definitely seeing encouraging signs of maturity and collaboration in the contactless payments ecosystem. Continue reading “Samsung Pay: The Third Time’s a Charm”

Connecting with the New Generations of Customers

Jose Luis Orihuela, Universidad de Navarra

 The digital presence of companies is no longer enough, the market has changed again and now it´s time to adopt the form of the network. Ubiquitous connectivity, mobile access and online social experience shape the new communication environment of consumers. The trends, anticipated by The Cluetrain Manifesto in 1999, constitute today’s scenario. Continue reading “Connecting with the New Generations of Customers”

5 Reasons Why I Believe AI can Have Mental Illness?

Shirin Anlen, MIT Open Documentary Lab

I am not a Machine Learning coder. I think about AI as a social phenomena rather than a technical one, and see algorithms as a means to reflect on ourselves and how we make sense of the world. Humans have long been trying to reproduce themselves and create consciousness in machines, which leads to one of the most existential questions — what makes a self?

Continue reading “5 Reasons Why I Believe AI can Have Mental Illness?”

Let’s Chat: Catering to Remittance Customers With Chatbots

Joshua Gordon-Blake, Pangea Money Transfer

 Robots are coming. But don’t worry – they’re here to help. Over the next few years, chatbots will take on a bigger role within the remittance industry. Reports on the overall chatbot market show an expected compound annual growth rate of 35.2% from 2016 to 2021 – eventually topping $3 billion. However, if done right, the opportunity within remittances could be much more. Continue reading “Let’s Chat: Catering to Remittance Customers With Chatbots”

Artificial Intelligence in Digital Marketing: How Can it Make Your Life Easier?

Sanjiv L

 Artificial Intelligence is an increasingly popular term that lacks a unified, concrete definition. Nils J Nilsson, one of the founding researchers in the field of AI gave us one: “Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately and with foresight in its environment.” Continue reading “Artificial Intelligence in Digital Marketing: How Can it Make Your Life Easier?”

Daily Review: Technology Companies Are Invading the Financial World

Elena Mesropyan, LTP

 “Amazon knows something about me that a bank never will. It knows everything about my revenue, and they know my audience – that’s something that I might not even know. It lets Amazon take this risk that a bank cannot,” said Lex Sokolin, Global Director of FinTech Strategy at Autonomous Next. “Information makes risk-taking cheaper because you know who’s going to default and who’s not. It shows you how much more insidious it is to compete with a platform that truly knows you and your data.” Continue reading “Daily Review: Technology Companies Are Invading the Financial World”