Dmitri Lisitski, CEO at Influ2, explains why B2B marketers’ mindsets must change – starting with the funnel – and how by combining elements of outbound and inbound, they can build better relationships toward the path to purchase.
After many NFC pilots and Apple Pay, Samsung seems to have cracked the code! For many in the contactless payments industry, they have had a genuine conviction each of the past 15 years: “THIS is the year of NFC!” Well, we are not sure if this year has been the year of NFC yet, and we are not willing to bet too much on whether 2018 will be one either. However, we are definitely seeing encouraging signs of maturity and collaboration in the contactless payments ecosystem. Continue reading “Samsung Pay: The Third Time’s a Charm”
The digital presence of companies is no longer enough, the market has changed again and now it´s time to adopt the form of the network. Ubiquitous connectivity, mobile access and online social experience shape the new communication environment of consumers. The trends, anticipated by The Cluetrain Manifesto in 1999, constitute today’s scenario. Continue reading “Connecting with the New Generations of Customers”
I am not a Machine Learning coder. I think about AI as a social phenomena rather than a technical one, and see algorithms as a means to reflect on ourselves and how we make sense of the world. Humans have long been trying to reproduce themselves and create consciousness in machines, which leads to one of the most existential questions — what makes a self?
Robots are coming. But don’t worry – they’re here to help. Over the next few years, chatbots will take on a bigger role within the remittance industry. Reports on the overall chatbot market show an expected compound annual growth rate of 35.2% from 2016 to 2021 – eventually topping $3 billion. However, if done right, the opportunity within remittances could be much more. Continue reading “Let’s Chat: Catering to Remittance Customers With Chatbots”
Artificial Intelligence is an increasingly popular term that lacks a unified, concrete definition. Nils J Nilsson, one of the founding researchers in the field of AI gave us one: “Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately and with foresight in its environment.” Continue reading “Artificial Intelligence in Digital Marketing: How Can it Make Your Life Easier?”
“Amazon knows something about me that a bank never will. It knows everything about my revenue, and they know my audience – that’s something that I might not even know. It lets Amazon take this risk that a bank cannot,” said Lex Sokolin, Global Director of FinTech Strategy at Autonomous Next. “Information makes risk-taking cheaper because you know who’s going to default and who’s not. It shows you how much more insidious it is to compete with a platform that truly knows you and your data.” Continue reading “Daily Review: Technology Companies Are Invading the Financial World”
Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies.
There’s no handshaking for this politician. Meet SAM, the world’s first virtual politician. The AI-powered New Zealander talks to voters through Facebook Messenger, answering their questions about issues and elections. Continue reading “This Virtual Politician Wants to Run for Office”