Olga Gutsal, an entrepreneur who has been involved in motor oils for many years, is tearing up the IT industry patterns, becoming a start-up after 50 years. Her platform autobooking.com promises to change significantly the car service market. The rights to use the system have already been sold to a number of European countries, but to make the project truly global and start working in 40-50 countries, Olga is now looking for partner-investor. Continue reading “Drivers Are Entitled To A Fast And Convenient Online Selection Of A Maintenance Station”
Many board meetings are bored meetings. Management teams whisk through slides trying to get through a presentation to share how great things are going and they are eager to get through the meeting so they can get back to their real jobs. This is a shame since the value that the right board could add is immense if you select the right board members and manage them effectively.
Continue reading “11 Quick Tips to Get More Value out of Your Board”
Why the fall of the human attention span isn’t such a bad thing.
In 2000, research by Microsoft placed the average human attention span at 12 seconds. By 2015, the same study found that number had fallen to just 8 seconds. To contextualise, the goldfish has an attention span of about 9 seconds.
There’s a lot of mystique about what happens at board meetings and a lot of imagined board-room drama. I read commentary or Twitter or blogs and realize that there are also strongly held convictions that there are these evil VCs who do terrible things to mostly altruistic founders. Continue reading “What Do Boards Actually Do?”
About 20 years ago, when Jeff Bezos took Amazon public, he told his shareholders that delivering the best customer experience was his primary objective – even if it came at the short-term expense of shareholder value. And 20 years later, the company has more than lived up to this promise, attributing its multi-billion-dollar success to one thing: prioritizing customer satisfaction. While the devaluation of shareholder returns in favor of customer satisfaction is characteristic – if not cliché – in the tech industry, this rhetoric would be met with considerable resistance in the banking industry. Continue reading “The Epic Lesson Banks Can Learn From Amazon”
Clair McNear, The Ringer Elon Musk and Mark Zuckerberg are on the outs. Last month, Musk gave a speech in which he suggested that, left unchecked, artificial intelligence is maybe possibly going to kill us all. Afterward, Zuck, whose company recently shut down some A.I. robots because they had developed their own language to talk to each other about (probably) exterminating the human race, criticized Musk’s statements. This prompted the PayPal cofounder to tweetthat he has discussed A.I. with Zuckerberg and found Zuck’s knowledge of the subject to be “limited.” And how! Continue reading “Battle to the Eternal Un-death: Elon Musk vs. Mark Zuckerberg”
Digital marketing is a term that has emerged to describe the usage of the Internet and digital media to support marketing. By using digital technologies, marketing teams achieve marketing objectives defined in the organization. As more consumers, customers and prospects are present and active on different online platforms, digital marketing needs to encompass different kinds of media channels. Paid media, earned media and owned media needs to be considered in the competitive and complex buying environment of today’s market.