Artificial Intelligence in Digital Marketing: How Can it Make Your Life Easier?

Sanjiv L

 Artificial Intelligence is an increasingly popular term that lacks a unified, concrete definition. Nils J Nilsson, one of the founding researchers in the field of AI gave us one: “Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately and with foresight in its environment.”

AI today is a buzzword in technology that has everyone sitting up to pay attention. With every other billboard in the Bay area talking about AI and machine learning, it appears like the time of Jarvis from Iron Man, Samantha from ‘Her’ and even the creepy ‘HAL’ from 2001 — a space odyssey is fast approaching. This idea always presents itself with a bit of fear. Are machines going to take over? Are we going to lose our jobs? Is Skynet going to unleash T800s and T1000s on the world? The answer: not for a while.

Does that mean AI today isn’t useful to us? Not at all. AI today is a burgeoning space that is growing across industries. The power of big data and efficient analytics combined inspires a whole new wave of intelligent automation that the human race is just beginning to tap into. Digital marketing is one of the many fields that this wave is disrupting. Artificial intelligence in digital marketing lets marketers focus on creating truly personal, relevant connections with engaged customers.

Artificial Intelligence in Digital Marketing

Why do Digital Marketers need Artificial Intelligence?

The short answer: To make their lives easier. Marketers have depended on tools and technology to automate their work and reduce manual effort for a while. Yet, there has always been a gap in terms of effort and quantifiable results. Intuition on the right audience and time to send messages aren’t enough to answer a digital marketer’s basic questions.

Who should I reach out to? What should I send? When should I send t
he message? Over what channel?

The answer to these questions is the key to creating engagement and growth, fostering sales and building a brand. As these questions remain unanswered for marketers across the spectrum, there is another growing trend that can help them get these answers, and that is big data.

Data is everywhere. Every customer in the digital space brings with them an amalgamation of data and is constantly creating new data for marketers to understand, process and act on. The problem is this: big chunks of data don’t necessarily make things any easier. In fact, they can make things so complicated that the first instinct is to abandon the data and go by intuition alone — but this won’t give you the right results. This is where AI comes in.

Artificial Intelligence and machine learning can understand human behavior to the extent where not only are big data sets analyzed, segmented and filtered, but meaning is also derived from them.

-Which customers hate receiving your emails and delete them as they hit your inbox?
-How can I make sense of all this data I have on our campaigns?
-Which customer would like a particular product?
– How can I personalize the user experience and make it ‘sticky’?

Using artificial intelligence in digital marketing can not only help answer marketers answer these questions, in some cases it already is. This gives back marketers time to innovate and grow their brand, rather than worry about how to automate emails to millions of customers at a time. Here’s how AI is helping digital marketers create winning products, solutions, campaigns and brands.

What does Artificial Intelligence in Digital Marketing look like today?

AI in Digital Marketing not only exists, but it has started making the lives of users and marketers easier already. From texting to visualizing business insights, the merger of big data, machine learning and AI is creating smoother and smarter experiences everyday. Here are some of the areas that AI is integrated in to watch out for and try out to make your life easier.

Source: Medium

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