Please meet Greg. He assists someone in your target account and your target ABM accounts are full of Gregs.
Influ2 can fix this.
Influ2 allows you to target specific decision-makers and see how they interact with your ads.
So instead of this dashboard that says that you probably showed your ads to someone who exists in the same universe as your target decision-makers:
You will get this dashboard with actionable insights:
You will know by name who you show your ads to and when any kind of engagement occurs–how many times each person saw your ads, clicked on them, and how much time they spent on your landing page.
This means you will know the exact moment you got each decision-maker’s attention. You will be able to provide the context of communication for your company’s salespeople and let them know when they have to step in.
Influ2 is the key to gaining complete control over your ABM. Want to get one?
..With traditional online ABM platforms we never knew if the right people within the prospective client organization were seeing our messaging. With Influ2, we are sure that the key B2B decision-makers are being reached..
Dmitri Lisitski, CEO at Influ2, explains why B2B marketers’ mindsets must change – starting with the funnel – and how by combining elements of outbound and inbound, they can build better relationships toward the path to purchase.
After many NFC pilots and Apple Pay, Samsung seems to have cracked the code! For many in the contactless payments industry, they have had a genuine conviction each of the past 15 years: “THIS is the year of NFC!” Well, we are not sure if this year has been the year of NFC yet, and we are not willing to bet too much on whether 2018 will be one either. However, we are definitely seeing encouraging signs of maturity and collaboration in the contactless payments ecosystem. Continue reading “Samsung Pay: The Third Time’s a Charm”→
I am not a Machine Learning coder. I think about AI as a social phenomena rather than a technical one, and see algorithms as a means to reflect on ourselves and how we make sense of the world. Humans have long been trying to reproduce themselves and create consciousness in machines, which leads to one of the most existential questions — what makes a self?
Robots are coming. But don’t worry – they’re here to help. Over the next few years, chatbots will take on a bigger role within the remittance industry. Reports on the overall chatbot market show an expected compound annual growth rate of 35.2% from 2016 to 2021 – eventually topping $3 billion. However, if done right, the opportunity within remittances could be much more. Continue reading “Let’s Chat: Catering to Remittance Customers With Chatbots”→
How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is just half the story. Continue reading “How Do Products Tempt Us?”→
“Amazon knows something about me that a bank never will. It knows everything about my revenue, and they know my audience – that’s something that I might not even know. It lets Amazon take this risk that a bank cannot,” said Lex Sokolin, Global Director of FinTech Strategy at Autonomous Next. “Information makes risk-taking cheaper because you know who’s going to default and who’s not. It shows you how much more insidious it is to compete with a platform that truly knows you and your data.” Continue reading “Daily Review: Technology Companies Are Invading the Financial World”→